It's important for us to know when we've missed the mark. That Pew study found that 88 percent of black women were married to black men. What they don't always add is that black men also face a "racial penalty" for being black. A good shift. What are your thoughts on this phenomenon and what can a black woman do to protect herself from feelings of rejection? Now here are some ads companies don't want you to see:.
Companies Continue to Push Diversity in Commercials Despite Backlash
They made the same ad with the same family, and aired it during the Super Bowl. That relatively new awareness, Mr. Cheerios cast a black dad, a white mom and their interracial daughter. The question is: was your reaction to the commercial good, or was it bad? Chiagouris said, has resulted in not only more ads with interracial couples, but also more gay and lesbian couples. Black dad will dip out soon.
Companies Continue to Push Diversity in Commercials Despite Backlash – NBC 5 Dallas-Fort Worth
He said advertisers who study audience response have realized certain ethnic pairings are more accepted than others. They are all part of interracial couples. Search for:. Uniformly, advertisers agree that casting the right characters is an indication of how progressive a company is.
A Sign of ‘Modern Society’: More Multiracial Families in Commercials
Description: Research seems to support them. In , the Pew Research Center reported at least one in six newlyweds is married to person who is a different race. Remember this ad from ? A year after they made the first commercial, Cheerios doubled down. While ads featuring diversity have been on the air since the 80s, Radle said there are some combinations which with viewers are less comfortable.